The iconic red chairs of MBC’s The Voice Kids are getting a contemporary update. Syrian sensation Al Shami has been officially announced as a new coach for the upcoming season, promising a fresh perspective for the popular talent competition.
The chart-topping artist, known for his blend of R&B, pop, and melancholic Arabic melodies, will other superstars on the judging panel. Al Shami’s inclusion is a strategic move, reflecting his immense popularity with younger, digitally-native audiences across the Middle East. His meteoric rise, fueled by viral hits like “Ya Leil W Ya Ein” and “Sabran” makes him an incredibly relatable figure for the show’s young contestants.
This high-profile position on one of the region’s most-watched programs presents a golden opportunity beyond the show itself. For brands desiring to connect with a youth-oriented demographic, Al Shami’s amplified visibility offers a powerful platform. This creates a strategic opening for brand partnerships directly with the artist, allowing companies to leverage his enhanced regional reach and authentic connection with millions of fans, independent of the show’s official sponsorships.
Fans are eager to see his coaching style. Given his own recent journey, Al Shami is expected to be an empathetic and insightful mentor, uniquely positioned to guide contestants through the modern music industry. With Al Shami on board, the new season of The Voice Kids is poised to discover talent that speaks to a new generation, making it one of the most anticipated seasons yet.
Al Shami has 4 Billboard Arabia Awards, a Murex d’Or, a Joy Awards, a Guinness Records and 2 billion cumulated views on his YouTube channel. He has 14M+ fans following his socials.