The Iraqi and Middle Eastern pop star, judge at X Factor Middle East for the second consecutive season gave an interview to Billboard Middle East.
Quote from Billboard: “In a long, drawn-out interview in the Lebanese mountains, Rahma Riad, Billboard Arabia’s June cover star, sat down with us to open up to us without masks. We talked about everything: art, identity, and the doubts that plague her whenever she tries to renew her artistic style; Iraq, her family’s influences, and her commitment to songs that stand the test of time, not those that fade with the trend.”
Watch her Billboard interview, june 2025:
Rahma is a judge for The XFactor Middle East, with a phenomenal popularity in the region
Why Rahma Riad is the Middle Eastern Star brands need to watch
If you haven’t heard of Rahma Riad yet, you’re about to see her everywhere. The Iraqi pop sensation is lighting up the Middle Eastern music scene, and beyond, not just with her powerhouse vocals, but with her authenticity, style, and heart.
From humble beginnings to regional icon
What makes Rahma’s story so inspiring is where it all started. Coming from a modest background, Rahma’s journey to stardom hasn’t been easy or handed to her. She’s worked hard, faced challenges, and built her career step by step. For so many people across the region, her story feels like their own, a testament to perseverance, hope, and the belief that dreams really can come true.
Real, relatable, and refreshingly honest
Rahma isn’t your typical celebrity. As a judge on X Factor Middle East (for the second year running!), she’s become a familiar face in living rooms across the region. But it’s not just her music that’s winning people over, it’s her honesty. In her new interview with Billboard Arabia, Rahma opened up about everything: her art, her family, her fears, her marriage, and her journey into motherhood. She talks about the pressure to keep her music fresh, her pride in carrying Iraq’s name on global stages like the World Cup, and how becoming a mother has changed her perspective on life.
Staying grounded, no matter what
Despite her incredible success, Rahma remains simple and down to earth. She hasn’t let fame change who she is, she’s still approachable, humble, and true to her roots. Fans love her for it, and many see her as a role model not just for her talent, but for her character. Whether she’s sharing a behind-the-scenes moment on social media or speaking candidly about her life, Rahma’s authenticity always shines through.
A cultural bridge
Rahma’s story is one of blending tradition with modernity. She’s proud of her Iraqi roots and isn’t afraid to show it, whether she’s singing at international events or talking about her family’s influence on her music. At the same time, she’s all about pushing boundaries and making music that lasts, songs that stick with you, not just ones that follow the latest trend.
Why brands should pay attention
Let’s be honest: Rahma Riad is a marketer’s dream. She’s got a loyal, engaged fanbase that spans the Middle East and the global Arab diaspora. She’s influential, relatable, and genuinely cares about the messages she shares. For brands looking to connect with Gen Z and millennial audiences,especially those who value authenticity and cultural pride,Rahma is the perfect partner.
The bottom line
Rahma Riad isn’t just a pop star; she’s a cultural reference. She brings together tradition and innovation, vulnerability and strength, and she does it all while staying true to her humble beginnings. For brands hoping to make a real impact in the Middle East and beyond, teaming up with Rahma isn’t just a smart move, it’s the start of something unforgettable.